DMB. x Zalando sign the model Venus von Willendorf.

In the course of its "Here to Stay" spring-summer 2021 campaign, Zalando wanted to draw attention to itself within the 50+ target group. And what better way to do that, than with a model who is guaranteed to cause a stir?

To show that fashion from Zalando is ageless and timeless, fun and belongs to everyone - whether 30+, 50+ or 90+ - DMB. and Zalando launched an exhibition of a special kind in cooperation with Viennas Natural History Museum.

Under the motto "Aging in Style", the oldest and probably most famous model in the world was hired, newly dressed by the fashion brand and "put on display" at the NHM Vienna.

We are talking about none other than Venus von Willendorf, who could be admired in stylish miniature fashion pieces - adapted by stylists and lovingly handcrafted - in her usual place in the museum.

The exhibition was launched during a press and influencer event and was also made accessible to the public in the courtyard of the Museumsquartier next to the NHM.

In addition, all of Venus' looks could be shopped on site via a QR code linked to the Zalando website.