DMB. tastes KFC

The international fast food chain KFC is increasingly expanding in Austria and is now running 13 restaurants in the country. The drive with which the company now wants to explore the market also requires offensives in marketing and communication. Therefore they invited for a pitch presentation, which was won by Demner, Merlicek & Bergmann / DMB.

In 1930, the story of Kentucky Fried Chicken / KFC began in Harland Sanders' gas station in Kentucky. Today, there are more than 20,000 KFC restaurants in over 125 countries. In order to increase the awareness of KFC in Austria, an extensive campaign is planned, which will focus on the irresistibly good chicken after the secret recipe of Colonel Sanders.

Agnieszka Imsirovic, Head of Marketing & Supply Chain KFC Austria & Slovakia: "We at Queensway Europe, long-time franchise partner of KFC in Austria, are very happy to have found a strong agency to support us with creativity and positive dynamics on our expansion path."

Marcello Demner, DMB. Management: "We are pleased to welcome a company with so much tradition to DMB. Our goal is to position KFC as the fast food, that is more than just fast food." Sebastian Kaufmann, DMB. Executive Creative Director: "KFC offers soul food and a tasty time-out in the stressful everyday life. We want to transport this feeling in the upcoming new campaign."