DMB. UNHCR: buying air for a good cause

For Christmas in the Corona year, the UNHCR (The UN Refugee Agency) in cooperation with Demner, Merlicek & Bergmann / DMB. and Media1 make people sit up and take notice with an unusual campaign. The thought: how to make people think about all the gifts they choose for their loved ones year after year during this critical time. The answer: very special Christmas gifts are offered - the XMAS AirSentials. The special feature of these products: They are made of 100% air. What at the first glance looks like a delicate shopping portal turns out to be pure air - the most appreciable and original art of making Christmas presents and giving the recipients the good feeling that they are the ones who, by renouncing the material, are giving other people in the corona-torn world a sign of warmth and solidarity.

At www.airsentials.shop, only products made of air are offered, such as air guitars, stylish "air phones" or discreet fragrances like "air de cologne" - but the shopping experience still exists. However, you don't get anything material in return. But that doesn't mean that the money is wasted. Quite the opposite. DMB. shows how effective and sustainable intangible gifts can be. Every single donation goes directly to the UN refugee organization UNHCR to people who really need the money. The organization is active in the humanitarian field and works primarily to protect refugees and stateless persons. It assists them with resettlement in integration issues and advocates for quality assurance in asylum procedures. The airy gift can be "ordered" directly at www.airsentials.shop and sent to loved ones with Christmas greetings. They receive a shipping confirmation of their air gift and the information that they have made people happy with their gift who otherwise have little of it.